Social media burnout

September-29-11

Why some people shut off social media sites from their lives, for good

Facebook, Twitter, LinkedIn, Google+...the list of social networking sites goes on and on. Staying connected to the Internet 24/7 is easier than ever now thanks to smart phones, laptops and Wi-Fi. But what happens when you can’t log off? If staying connected, posting updates and tweets is taking too much of your time, you might be suffering from social media burnout, and you don’t know it yet.

Feeling burned out:
An article on the New York Times website recently chronicled the lives of people who decided to permanently log off from certain social media sites because they just couldn’t handle the pressure of being on so many sites at once anymore. In just a few years, social networking has become the most popular online activity practiced by many people all around the world. It’s ahead of sending emails, searching the Internet for various queries, and playing video games. So it’s easy to understand why some people can be overwhelmed by it all. Sadly for some websites, social media burnout is costing them some precious members. Take Google+ for example. It’s true that many people (including me) signed up for it when it first went public...but with so many other social networking and niche sites out there, I just can’t seem to get into Google+ and, to be honest, I just don’t find it to be that different from Facebook.

Keeping your head out of the water:
Still, there are ways to prevent social media burnout, and they’re easy to do:

  • Choose where you want to be: You don’t have to be everywhere. If you like Facebook better than Twitter, or if LinkedIn is you site of choice because your posts are more business related, than focus your attention and time on those sites and drop the others if they don’t suit you.
  • Shut it off: Remember the life you had before technology and the Internet we’re so accessible? You had hobbies and activities that didn’t require an electronic device or an Internet connection. Go back to them, go to the movies, read a book, go to a restaurant...just turn it off for a few short hours.
  • List your social media usages: Plan a schedule and stick to it. If you want to update your profiles on Mondays-Wednesdays and Fridays, do so. Your followers won’t hate you because you don’t update or post information all day, every day. You’re free to choose when you want to be present on the Internet.


In the end, it is as the old proverb says: “All good things in moderation”. Target where you want to be present and take some time off from networking, tweeting and posting from time to time. You’ll be glad you did and you just might have something interesting to share when you do get back online. 

 

http://gigaom.com/collaboration/how-to-avoid-social-network-burnout/


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